High Tech or High Touch?   Which?

For Years now, a lot of material has been
written about the High Tech side of Internet Marketing versus the High Touch of traditional marketing.  The reviews seem to concentrate on how to use High Tech exclusively instead of traditional methods of Network Marketing.  In the past year, though,
there has been a recurring thought pattern among those that do market on
the Internet, and many of them do a lot of marketing on the Internet, that would challenge the “exclusive” side of solely using one method over the other.

The recurring pattern central theme is…even though the internet
market is vast and tapping into that venue is valuable to obtain new
contacts as leads….it is just that…another method of finding leads.
But it is not the be-all and end-all that will propel your business to
vast new heights!

Internet Marketing is not even the High Tech side of our business, it is only a part of the High Tech side!

And……without the High Touch side to Network Marketing being
engaged….then the odds of your business growing to the levels you want
is questionable at best!

That’s right…questionable.

The High Touch element is essential to growing your business to those
stratosphere heights and more and more of the “gurus” are acknowleding
it.

I know I do not want to simply drive leads to my site, enroll them
for a sum of money, and never hear from them again for the most part.
Those that do start growing their business from this high tech approach
are few, and they are having to constantly fuel their efforts with new people because they do not apply the “glue” into their business.

Quite frankly, I do not want to sling mud on the wall and see how
much sticks.  I owe it to those that commit the money to get involved to
actively engage all that I know to work with them and assist them in
growing their business.

This is where the High Touch side of the business kicks in….You
MUST develop that offline personal relationship to insure your business will grow and the only way you can do that is by growing other
peoples business you get connected to.

Without doubt, as the Internet “gurus” are learning (and some are even seeking someone
who is experienced in, and can do, the Offline High Touch marketing to add to their
partnership!) it takes the Relationship building of High Touch to make
it work…NOT the supposedly High touch of repetitive emails, which are
only another facet of High Tech. Not effective.  The effective technology is High Touch which is the personal interaction, the “people” side of a business relationship.

You see, it boils down to this…People will leave a “company” but they won’t leave a family! I’ve had people stay in my company organizations for 12, 15 or more years and be ACTIVE that entire time as a result of the High Touch “people” side of my business!

As a veteran of this industry of 30 years, I urge you to interact
with your people using the old technology that engages the high touch
side of our buisness and can impart the fact you do care for those people to those in
your organization and is known simply as the “telephone!”

And, surprisingly, you just might learn something from an “aural” exchange instead of a “digital” exchange!


Written by Ron Forrester

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